BRANDON CONWAY

Brandon Conway is most known for his viral moment singing Michael Jackson cover of “The Way You Make Me Feel“ on TikTok. With the video quickly hitting 34 million in a very short timespan Brandon experienced instant popularity and an unexpected level of overnight success. As with any viral moment, there was a peak in his reach and his socials began to quickly decline. With the right Brand and Content strategy, we were able to extend his viral moment and organically grow his TikTok and Instagram pages by 700K new followers and increase his page views to over 80 M organically across platforms. We also created several viral moments throughout his 4 month “Remember Me It’s Brandon” campaign giving him much needed name recognition and continued visibility.

Brandon would go on to release his first single “Risk It All” through a partnership with Tik Tok Distribution platform Sound On and Prover Records which netten over 3 million on the Freshman release. He would also perform on the Jennifer Hudson Show during Premier week and sing for Michael Jackson’s Family at their Estate for the 40th Anniversary Thriller Party.

Along with creating his brand plan, social planning, organic content and executing roll out campaigns, our team also wrote, produced, recorded and mixed 11 original songs for his first project. Our campaigns ultimately provided Brandon with an identifiable brand presence and positioned him to become viable recording artist able to withstand the aftermath of virility.