Antelope Audio

Antelope Audio is one of the industry’s leading pro audio companies, they were most are known for their touring and major studio interface the Goliath. They were gearing up to launch their revolutionary USB Modeling microphone the Edge Go when they asked us to help them tap into the US Urban Market.

We were tasked with helping them create a Go To Market strategy that would be heavily centered around digital platforms and social channels. We created a full scale plan and content that would connect well with their target audience. This would position them amongst influencers in the space and ultimately push the launch forward.

Grammy nominated  and Award winning producers Zaytoven, CB Mix, Kosine of Da Internz, Brody & James Fauntleroy of 1500 or Nothin and Lil Pump were amongst those who participate in this campaign. The success of this strategy is still yielding now, with the Edge Go at a higher price point  having steady demand 2 years post launch. We would go on to help Antelope with strategies to go to market with their two interface lines, the Discrete 4 and Discrete 8.